Your Privacy Is Our Policy


This Privacy Statement is provided by Quality Fires Ltd “us”, “our” or “we” in this statement) for the information of visitors (referred to as “you” or “your” in this statement) to our web site.

We wish to demonstrate our firm commitment to your rights to privacy. This is why we have drawn up the privacy guidelines set out below. You will probably appreciate that these guidelines will need to change over time. We will post changes to this page when such changes are necessary.


1. Governing Law

The information contained in this Privacy Statement shall be governed and construed in accordance with English law and be subject to the exclusive jurisdiction of the English courts.


2. Who are we?

This website is owned and controlled by Quality Fires Ltd. The full postal address is: Quality Fireplaces, 127-139 Breck Road, Anfield, Liverpool L4 2QX. Telephone: 0151 263 0660 Fax: 0151 260 7677 – E-mail address: [email protected] .Quality Fires Ltd is registered in England and Wales. The company registration number 4494418. The registered office of the company is 127-139 Breck rd Anfield Liverpool L4 2QX


3. Data Protection Act

Quality Fires Ltd has notified the Data Protection Commissioner under the terms of the Data Protection Act that it may obtain information about data subjects. Registration Number:


4. Information gathered by us

You will appreciate that we need to gather some personal information from you when you wish to buy our products or services. The full details of the information we need is set out on the relevant forms throughout the site.

•    Any information that is gathered from visitors to our customers of this website is not sold, made available to, or otherwise distributed to third parties for any purpose unless you give us permission to do so.

•    We may, on occasions, collect additional personal information from surveys and contests, which you will be under no obligation fill in or return to us.

•    The information you provide will enable us to provide information about our company to you and to contact you. We will only provide this information where you indicate that you wish to receive further information from us on a regular basis.

•    We also collect demographic and profile data on our website. This information may be combined with other forms of information to permit us to bring together, in aggregate form, information about the people who use our website. Such information will enable us to understand, in general terms, user preferences in relation to the content of the website and the effectiveness of the advertising.


5. Information that is automatically logged

When you enter our website, we use your Internet protocol (“IP”) address to help diagnose problems with our server, to administer our website and to help identify you. We also have the ability to know what type of operating system and browser software you use and to identify the geographical location of your browser. Your IP address is also used by us to gather broad demographic information and for other purposes, such as monitoring visitor frequency.


6. Cookies

You may be aware that there is a technology called “cookies”. This is a file that is transferred from the website to the hard drive of your computer. We use cookies to track your activities on our website. A cookie will not allow a web site operator to obtain information of a personal nature that will identify yourself to us, such as your name and address. We will only be aware of such information if you provide the information to us or you have set the preferences in your browser to provide this information automatically.


7. What we do with the information we collect

The information in aggregate form permits us to carry out an analysis of user behavior in general. This allows us to measure overall interest in our website and to help us develop the website to make it more interesting in general terms. We will also be able to inform advertisers how many users have clicked on to the various advertisements displayed on our website. The analysis we perform does not include any personal information provided by you. We merely use the aggregate form of the information for these purposes. We will not provide any personal information to any third party unless you give us specific authority to do so. You have the option on the relevant order form to indicate whether you wish to receive promotional e-mail about the services that we and our advertisers offer. We will not send you any such promotional e-mail if you do not indicate your agreement to receive such information.


8. Sharing information

We share the information we gather with advertisers and other partners. The information we share comprises information in aggregate form only. We do not share personal information about anybody unless we have your specific permission to do so.


9. Registration and order forms, surveys and contests

Our order forms, surveys, and contests ask you to provide us with your contact details, such as name, postal and e-mail addresses. The information you provide will enable us to provide information about our company to you and to contact you. We will only provide this information where you indicate that you wish to receive further information from us on a regular basis.


10. Telling you what information we hold about you

If you wish to know what information we hold about you, please contact us. We will only send this information to the address we have on file.


11. Removing and correcting information

If you request the removal of your personal information from our database or you wish us to amend or change the information we hold about you on our database, we will remove or amend any such information on your contacting us to request such a change (see point 2 for our full contact details).


12. Data quality

You may change and modify the information you have previously provided to us by contacting us (see point 2 for our full contact details).


If you have any questions about this privacy statement, about how we run the website or concerning your dealings with our website, please send an e-mail to us at [email protected]